The campaign was about beauty standards established in society and was our way of protesting them. Many people in Georgia and around the world generally are victims of bullying and face various mental health problems due to the pressure felt by beauty standards. The aim of the campaign was to show that people are not measured by different appearance traits and in a healthy society people do not set standards for each other on how to look. Within the campaign couple videos were produced, all of which served to represent the beauty of people who do not meet established beauty standards.
We also built a community online, where people are able to share their own stories about beauty standards, self-love and other issues.
We plan to carry out various activities as a continuation of the campaign in the future.